Professional Profile
Strategic executive with 20+ years of experience in B2B sales, accounting, financial strategy, and direct-to-consumer marketing, specializing in negotiating high-value transactions, revenue optimization, and business growth. Successfully led a $200M digital asset transaction and secured a $30M DOOH ad sales contract with a top U.S. digital media provider. Proven ability to engage C-suite executives, manage complex financial negotiations, and drive profitability for mid- and upper-market organizations, including major financial institutions. Expertise in accounting, financial planning, sales strategy, and operational efficiency, leveraging data-driven insights and agile methodologies to scale businesses. Extensive experience in entrepreneurship, consulting, and market expansion, guiding startups and mid-market firms with innovative financial and sales strategies.
Experience
Black Dragon Enterprises – Las Vegas, NV / PRESIDENT / FOUNDER / January 2012 – Current
Frank, Rimerman Consulting – San Jose, CA / SENIOR ASSOCIATE, ERP CONSULTANT (Contract) / June 2022 – December 2022
GDA Capital – Toronto, Ontario, Canada / VICE PRESIDENT BUSINESS SOLUTIONS / January 2019 – March 2022
Elite Motors – Las Vegas, NV PRESIDENT / CO-FOUNDER / February 2008 – December 2011
AAKIE International – Las Vegas, NV / PRESIDENT / FOUNDER / July 2005 – December 2007
St. Rose Dominican Hospitals – Henderson, NV / ADMINISTRATION INTERN (Strategic Development & Planning) / January 2005 – December 2005
IDR Motorsports – Las Vegas, NV / PRESIDENT / FOUNDER / October 2000 – October 2004
Areas of Expertise
Business Development | B2B Sales (Domestic & International) | Account Management | Negotiations | Business Go to Market (GTM) Strategies | Portfolio Strategy | Account Based Marketing (ABM) | Brand Management | Product Roadmap | Market Research (Qualitative & Quantitative) | Accounting | Budgeting & Fiscal Projections | E-Commerce | Lead Generation | SEO & SEM | Social Media Management & Strategy | Direct Response Marketing | PPC | AdWords | Email Marketing | SMS Marketing | MarTech | Agile Development | Team Development | Project Management | Waterfall Methodologies | Product Management / Development | Strategic Planning | Portfolio Strategy | Relationship Development | Negotiations | Import & Exports | Product Roadmap | Problem Resolution | Risk Mitigation Planning | Quality Assurance (QA) | Software as a Service (SaaS) | Software Development Lifecycle (SDLC) | Data Sciences | FinTech | Merchant Processing | Accounting | Cryptocurrency
Education
Master of Business Administration, Marketing, University of Phoenix, June 2007
Bachelor of Science, Health Care Administration, University of Nevada Las Vegas, May 2005
Certifications
Suiteweek Certification, Netsuite , July 2022
FinTech Certification, Wharton, University of Pennsylvania, Nov 2020
NSE 3 Network Security Associate , Fortinet NSE Certification Program, March 2020
Certified Scrum Master, Scrum Alliance, Jan 2019
Trademarks
Black Dragon Enterprises – Black Dragon CRM – Digihealthmate – DirectMD24/7
Earth Leaf – Red Rock Chemist – Ather’s Nutra – Kobai – Green Leaf – Knight Sticks